Understanding Digital Channels

We have a new task at hand... becoming an 'expert' in different Digital Marketing Channels! My topic for this particular assignment is iPTV, Webisodes, and Mobisodes. The funny thing is, I was one of those who would rather wait for friends to download movies or television shows and then watch them--and here I am trying to understand the world of online television!

It is not a tough topic--the problem is quite contrary... it is a very extensive topic! Webisodes, Mobisodes, and iPTV are three quite different channels used for more or less the same purpose. When you watch shows on iPlayer, you are actually watching iPTV. On the other hand, there some shows which are designed primarily to be aired over the web. These are then referred to as Webisodes (web episodes). The concept of Mobisodes is still in its infancy. With more and more people turning to smart phones to watch TV, the concept of Mobisodes is becoming popular.

While doing my research, I realised something, whenever I searched for information on Webisodes, I would end up with a number of TV shows and Webisodes but no information about them. I then realised that I need to play with the 'keywords'.

Finally I have sufficient basic information on the topic. However, to get primary sources (straight from the horse's mouth), I still need to find some resources. I should be able to find something soon, now that I know how to find it and what I am looking for!

One of the important factors to remember when understanding any digital channel is that each channel is designed for a particular use and is intended to be used by someone specific (customer, businessmen, organisations, etc). Identifying the target of the channel is probably one way of gauging the efficiency of the medium. For instance, I cannot say that the concept of webisodes have failed just because kids still like watching TV! The idea of a webisode is not to replace TV completely! Perhaps someday it will, just as someday paper newspapers will be replaced by digital papers!

I guess I still have a long way to go before I become an expert in webisodes and mobisodes! iPTV seems an easier bet! It was my search for information on iPTV that got me re-hooked to some of my all-time favourite shows!

Whether or not I become an expert in internet television, webisodes and mobisodes; I will surely become an expert in which is the best website for each show!