Sunday, May 20, 2012

Will Facebook, Google be around 5-10 years from now?

I came across an article a while ago, about whether or not Facebook will be around in a few years from now. The opinion of the article was - most likely, no. In fact, it would be wrong to say just Facebook will not be around, the write-up actually referred to Google, Facebook and several other websites we're hooked-to. The reason - not because they are not popular, or because they are going bankrupt. The reason was quite simple - they cannot adapt. Just like MySpace went out (though it still exists), so will Facebook!

Remember the time you jumped to Yahoo or Lycos or Alta Vista everytime you wanted to search for something? And how many of you had email ids on every website that popped up?

How many of you remember ICQ? Do you remember your number? I don't! Though I do know a few friends who do. How about your Hi5 account? How often do you visit that? They all still exist, but few ever visit such sites. We just changed our minds and started using things which were easier to use! In more techie terms we shifted from Web 1.0 to Web 2.0

When I look back, I used all of these platforms. But I was never able to stay hooked to one! The whole idea of using the internet is to make life simpler - so when a newer (and simpler) site comes up, I switch, as do many others! When I realised that all my friends were shifting to Facebook, I did it too! Though I have often wondered why?

I have seen this shift very often -- MySpace to Facebook, Orkut to Hi5 and then to Facebook, and then off late, people often choose between Twitter and Facebook. I'm guessing its because we all have one reason for using social networks - to keep in touch with people. So if people shift, so do we. But that begs the question, why do they start shifting? The 'whys' can be answered by psychology, and although I wish I was an expert at it, I'm not.

Coming back to the topic, the reason why Facebook and Google may not be around in a few years from now, is because the companies cannot adapt as quickly as we do. If we have started using our phones more than our computers, it is in Facebook's and Google's interest to ensure they have mobile versions of the site. But not just mobile versions. It's the whole experience of using the site that needs to be translated to a mobile platform.

On a personal note, I sort of agree - Google Search may be mobile friendly, but not the other Google products - I mean, how many 'Google' products do you have on your phone/tablet? Even for all the Android users, do you use Google Goggles or Google Earth or Google Latitude?

But then again, can you imagine having to send 'friend requests' to all your friend again? Or starting to get used to a new platform altogether? - Not that Facebook hasn't trained us for it, with all their changes to the way you use your profile, there is no doubt, we're all experts at getting used to new social networks in a giffy - We love Pinterest don't we?

But as of now, thinking of a world without Facebook and Google although tough, is not impossible! 

A simple example that I thought of when reading the article was - Whatsapp. We all use Whatsapp, but did it occur to anyone that you can use G-Talk, Skype or any other such messenger across all platforms?  Or was it because there is no G-Talk for iPhone? and no Skype for Blackberry? I guess that is exactly what the articles means by it will lose out!

Now imagine if tomorrow Whatsapp launches a profile option allowing you to share status updates with your friends? Oh wait, it already does that right? You can share statuses, create groups, share pictures, videos, etc - you just can't share it with everyone without 'chatting' with them! But if they do bring such features in, would you start using those instead of Facebook? 

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