Pinning Away

"Pinterest -  A content sharing service that allows members to "pin" images, videos and other objects to their pinboard. Also includes standard social networking features ..."

That's what you see when you search for the platform on Google. That's pretty much what it is about, but it provides for a whole day's worth of entertainment. My own perception - Pinterest is like a mesh up of Facebook and Google Images! 

So, for those of you who are unaware of what Pinterest is, here's what it looks like: 

The pictures are pinned onto a board which users create. So for instance, I have some 6-7 boards, and I have given a theme to each board. So if I was to pin the image of the lanterns (above), I would pin it to 'Just Beautiful', but the picture of the cat or the house would go on another board. 

After YouTube, I'd say Pinterest is the best site to keep you busy, browsing the whole day - I'm quite sure you wouldn't get bored! 

If you add the 'Pin It' button to your browser, you can pin anything from any website to boards of your choice. Studying digital marketing, my mind keeps shifting to how this could be leveraged by marketers - and the answer is right in front of you! When I pin any item, it gets shared with all my friends (the same effect as sharing an image on facebook or twitter has). However because it has only images, it becomes a lot more appealing, You can make sure that images of your product are shared via Pinterest with ease. Just add the 'Follow us on Pinterest' or 'Pin It' button to your website. 

Apart from the marketing stand point, of all the social networks that have come and tried to overthrow Facebook, Pinterest seems to have taken a huge slice of cake when it comes to customer engagement.

Again, like I mentioned in my post about whether Facebook and Google will be around 10 years down the line, the whole debate and question about mobility comes to the fore front. Pinterest, is far more 'mobile' friendly than either of the other platforms. When you take a picture of something you've eaten at a restaurant, the chances of you sharing it with your friends are high. Now imagine, a friend of yours wants to make plans with some other friends about having the same dinner, all he has to do is pin it to his board and either tag his friends. 

You could argue that they could do the same on Facebook. Yes they can. And till now, they have. But with people increasingly liking the idea of browsing content that interests them and being able to store it in one place, I have no doubts that Pinterest, with a good mobile app, will overthrow the Facebook over the next couple of years - unless the later buys them out! 

For now, happy pinning!!