A special campaign for NOAH

I have been trying to think of a special campaign for my 'buzz campaign'! Personally for me, NOAH has turned into more than just a buzz campaign. It is something that I have believed in for a long time, but was just not able to bring it to 'life'! Now that I am 2 weeks into the campaign, I have managed to bring about a 100 fans to the page! But now I need to think about ways to increase this number.

People may say that with time and through word-of-mouth the name will spread and people will realise the use of the campaign. However, I have decided that since I am learning digital marketing, I will use some of those techniques to build on NOAH as a brand! By New Year, the aim is to get 1000 fans on Facebook.

Think I can do it?

I am sure I can! Yesterday, I spent about an hour on the page, and got around 22 fans! Now I know that is not enough, but I think it's a start!

But just getting likes on the page is not enough. I need to push people to actually post stuff and interact with the page. Which to my joy is actually happening! There are new posts that are shared by those who like the page. This also means that through mere engagement, people will start spreading the word.

The idea behind NOAH is to build a non-commercial, non-regional network linking people worldwide but for a specific cause--helping animals. What better way to do this than use platforms that link people already--like Facebook and Twitter?